Planeta
Led multidisciplinary product and engineering work for consumer creative tools, mobile experiences, and connected-device concepts.
PRODUCT& DESIGNLEADER
I’m Joe Saavedra. I help teams define what to build, prototype the difficult parts, and turn complex technology into products people use.
Product impact
At Infinite Objects, we shipped 200K+ products, generated $14M+ in gross revenue, and grew to a 35-person organization. My work connects product strategy, customer experience, and the systems needed to deliver at scale.
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How I help teams
I connect product strategy with hands-on design and technical execution, from an unclear opportunity to a product people can use.
Define product direction
Connect customer needs, technical constraints, and business goals. At Infinite Objects, one product model supported artist editions, personal gifts, and licensed collectibles.
Impact: Infinite ObjectsMake uncertainty testable
Use working prototypes to make difficult product decisions tangible. MOMNT connected experience design, model behavior, and testing at live events.
Impact: MOMNTLead across disciplines
Align product, design, engineering, and operations around a shared outcome. At Infinite Objects, I built and led a 35-person organization delivering a global hardware and software product.
Impact: Infinite ObjectsBuild complete experiences
Design across interfaces, channels, and operations. Forkast connects in-venue interactions with customer engagement and business insight.
Impact: ForkastMake AI useful
Translate AI capabilities into clear, dependable workflows. RenderMark lets people and agents publish polished documents while keeping the source portable.
Impact: RenderMarkConnect physical and digital
Design the behavior across hardware and software. Talking Shoes and Infinite Objects connect embedded technology with intuitive physical experiences.
Impact: Google's Talking ShoesSelected work
Product leadership across consumer hardware, business software, developer tools, and AI experiences.
FOUNDER & CEO
Infinite Objects
From a new product category to 200K+ products shipped
Defined the product direction and built the teams, technology, and operations behind a consumer hardware and software business.
- Role
- Founder & CEO
- System
- Video Prints supported by ecommerce, media processing, customization, and fulfillment.
- Constraint
- Deliver a complete customer experience with no app, account, setup, or controls.
- Impact
- 200K+ products shipped across 90+ countries; $14M+ in gross revenue.
Product StrategyCross-functional LeadershipGlobal Scale
CO-FOUNDER & CTO
Forkast
Customer intelligence for small businesses
Connected customer engagement, behavioral data, and conversational analytics in a platform deployed across 95+ businesses in Lima.
- Role
- Co-founder & CTO; product and UX lead
- System
- QR/NFC customer journeys, business dashboards, and bilingual AI analytics.
- Constraint
- Make customer engagement and analytics useful without an app download or a complex enterprise workflow.
- Impact
- 95+ business deployments; 58% scan/tap-to-completed-journey conversion.
Business SoftwareCustomer ExperienceAI Product Development
FOUNDER · PRODUCT, DESIGN & ENGINEERING
RenderMark
Publishing tools for people and AI agents
Designed and built a product that turns Markdown into polished documents, shareable pages, and exports while keeping the source portable.
- Role
- Founder, product designer, and full-stack engineer
- System
- A shared publishing workflow across the web, editor, command line, and AI agents.
- Constraint
- Keep documents portable while making publishing, access, and agent actions predictable.
- Impact
- Shipped a web app, developer tools, and agent integrations for the full document workflow.
Developer ExperienceWorkflow DesignHands-on Execution
CO-CREATOR · PRODUCT & DESIGN
MOMNT
From live-event prototype to self-serve AI product
Co-created the experience and led development from live-event prototypes to a platform hosts can configure and run themselves.
- Role
- Co-creator; product and interaction design; development lead
- System
- Guest capture, generated images, shared galleries, group compositions, and video loops.
- Constraint
- Make unpredictable model behavior understandable and dependable in a live event.
- Impact
- A self-serve event platform; 764 successful image outputs in a four-week June–July 2026 production window.
Product DiscoveryAI Experience DesignProduction Delivery
How I work
Make the complex feel simple.
I start with what people are trying to do, then work across the product, interface, and technology to remove friction.
At Infinite Objects, that meant removing setup and controls. In my AI work, it means making model behavior understandable and giving people a clear next step.
Start with the problem
Understand the customer need and the business goal before choosing the technology or defining the feature.
Prototype the uncertainty
Make the difficult assumptions tangible early, so the team can learn before committing to a direction.
Carry it through launch
Treat reliability, operations, and measurement as part of the product experience.
Experience
Founder, product leader, designer, engineer, and educator. Each role informs how I help teams define and deliver better products.
2018–20262015–2018 2010–2015
Founder & CEO · Infinite Objects
Defined the product direction, built a cross-functional organization, and scaled a hardware and software business to 200K+ products shipped and $14M+ in gross revenue.
2025–presentSoftware & AI products
Building customer intelligence with Forkast, publishing tools with RenderMark, and shared AI experiences with MOMNT.
Teaching and open systems
Taught graduate design technology while co-founding civic sensing and ambient interaction projects.
Creative technology & research
Earlier products, commissioned work, installations, and experiments that inform how I approach interaction and emerging technology.
Explore all projects
