Nike Speed Track used a 120-camera capture rig to turn a guest's soccer movement into a shareable bullet-time video.
The product challenge was not just capture quality. It was the end-to-end system: sensing, synchronization, image transfer, compositing, branding, and delivery while the event kept moving.
Experiential installations often ask people to participate, then fail to give them a meaningful artifact quickly.
For Nike's Hall of Phenomenal, the interaction needed to support real athletic movement and produce a polished output fast enough for event-scale throughput.
The capture moment had to be treated as a system, not a camera trick.
Latency, triggering, local transfer, compositing, and delivery all shaped whether the experience felt immediate and credible.
Each camera had a custom Raspberry Pi backpack with analog triggering, autofocus control, LED status feedback, and network communication.
A custom PCB interfaced with DSLR shutter ports, laser/motion sensors, and GPIO. Node apps listened for UDP commands and transferred captured frames into the processing workflow.
Immediately after capture, 120 images were transferred, composited into a branded video, and delivered to the participant.
The experience turned physical performance into a personal media artifact with minimal friction.
The installation met a demanding physical/digital constraint: precise capture in the real world, automated transformation in software, and rapid delivery to participants.
