Incredible Machines

An experiential marketing startup.  See our work at

My role at Incredible Machines focused on drafting proposals and strategies, designing system architectures for large scale internet-connected and interactive experiences, as well as core hardware and app/software/firmware development in production environments for brands and events. As a partner, I learned the ins and outs of running a business with 2 full-time employees, an office used by up to 6 contractors at times, team leadership, and project management.

  • Clients included Samsung, Twitter, Pepsi, Nike, Subrosa, OMD, and more.
  • Activations launched at SXSW 2013, Cannes Lions 2013, various events and festivals.
  • 2014 Shorty Award Finalist, for the Power Garden.
  • Work featured on CNet, BizBash, AdAge, and more.

 I joined Incredible Machines in late 2012, and moved on in October 2014. Below are a few of the projects I worked on while there.

Partner,  Lead Hardware Developer,  
Systems Architecture

Scott Peterman
Chris Piuggi
Francisco Zamorano
Various employees + contractors

LittleBits - Meet the Makers

2012 - 2014