I'm an experience designer, product developer, technologist, and founder who loves to make fast, fail fast, learn, and repeat. My passion lies in observing the world and transforming insights into playful, impactful user experiences that blend the digital and physical. I enjoy creating moments of surprise, thoughtful connections, and bringing a sense of magic and purpose to how people interact with technology, their world, and each other.

For over 15 years, I've led product development across design, technology, and business, with a focus on pushing boundaries (through magical, suprising moments) in user experience. As Founder and CEO of Infinite Objects (raised $11M in venture, generating $14M+ in gross rev), I didn't just build a product; I defined a new product category in Video Prints, turning digital content into IRL design objects featuring no buttons, switches, or user setup. This was driven by a deep understanding of consumer behavior and a staunch ‘anti-gadget’ philosophy, integrating hardware and software expertise to redefine digital collectibility while empowering artists and elevating partner IP and campaigns.

Ultimately, my strengths and focus are understanding users and the goals of any activation, collaborating deeply with stakeholders, and leveraging technical expertise to shape foundational, often complex, systems and experiences that deliver meaningful, playful, unexpected, revealing, and purposeful outcomes.