Doodle for Google 2024
Infinite Objects collaborated with Pinpoint Productions to create unique Video Print awards for the 55 state winners of the Doodle for Google 2024 competition.
Founder & CEO, Infinite Objects
ROLE
Infinite Objects Video Prints,
Adobe After Effects Custom Scripting
TECH
TEAM
2024
YEAR
In the Spring of 2024 Pinpoint Productions reached out to us (Infinite Objects) about collaborating on a prize to be gifted to all 55 U.S. State and Territory winners of the 2024 Doodle for Google competition. Being familiar with the competition and a company founded with the goal of creating products for collecting and distributing Art for homes around the world, we were more than excited to jump in.
Each Infinite Object came with a unique video rendered and permanently flashed that featured the contestant’s Name, State, Title of their winning artwork, and of course the artwork itself.
As a startup with a modest team with limited time and resources (~15 strong at that moment), we were always looking for ways to be as efficient as possible. The idea of manually rendering 55 videos with those unique elements would not only be extremely cumbersome in terms of file management, but wildly prone to typos, misspellings, or any other error on both the data collection and production side.
Infinite Objects Adobe AE Template Video
Being a team made up of artists and engineers, we immediately began prototyping a solution: an Adobe After Effects custom script implementation that would render all 55 videos programmatically, using a Google Worksheet CSV export as a “local database” which the partner would fill out. If any spelling or artwork errors occurred, it would be due to an error on that sheet, and not due to human or IO production team error.
Execution was flawless. Once the competition concluded and winners were announced in June, we were able to ship within a couple weeks with the custom winning artworks and all properly rendered metadata.
These units shipped with custom branded “1 of 1” backsides as well as beautifully designed IO Product Box Sleeves to make the unboxing experience as on-brand as possible.
Infinite Objects - Doodle for Google 2024 Prize
Backside Certificate - Google for Doodle IO
Infinite Objects - Google for Doodle 2024
Doodle for Google Infinite Objects Product Box Custom Sleeve
Infinite Objects - Doodle for Google 2024 Prize
Doodle for Google Seal